SPAIN FOR SURE

The Spain For Sure initiative combines the values ​​that have always been present in our country, and  will continue to be so when they are most necessary: ​​Spain is reliable, you can continue to trust our companies. Spain is safe, you can visit us again. Spain is a safe value, it always has been and will continue to be.

To remember this, the campaign uses different faces of Spaniards who symbolize those values, with whom we want to identify, and, above all, who carry the image of Spain throughout the world. They are the so-called Honorary Ambassadors of our Brand, of our country, who have sometimes exercised this responsibility, and that of new elections their undoubted commitment.